Rob Rubina Resume

ROBERLIN “ROB” C. RUBINA, JR.
#17 Pabton Ville I San Andres Cainta, Rizal •09228383689/6564376 • robrobe@yahoo.com

OBJECTIVE

A position in the field of marketing communications, public and media relations, events, marketing and communication where skills and experiences in public and media relations, promotions, marketing, events, creative and technical writing, and client servicing will be utilized most effectively

WORK EXPERIENCE

PHIL. COLLEGE OF CRIMINOLOGY
November 5, 2008 to present English Professor/ Instructor Sta. Cruz, Manila

• Instructor in English 2: Communications Skills in Composition
o Handles seven (7) classes, 50 students per class
o Freshman English

RJ’S EVENTS SOLUTIONS
September 26, 2008 to present Owner and Marketing Communications & Events Manager Cainta Rizal

• Marketing communications and events consultant for various events – client or company initiated such as but not limited to the following:
• STA. LUCIA EAST GRAND MALL
• EVER GOTESCO MALLS
• VISION & IMAGE PUBLICITY NETWORK
• GREEN AVENUE PIZZA
• NATIONAL ASSOCIATION FOR SCRABBLE IN THE PHIL.
• PHILIPPINE COLLEGE OF CRIMINOLOGY

R2 HOLDINGS, (ACG Human Capital, Ingenium, GTI Recruitment, Vivere Salon)
November 19, 2007 to September 26, 2008 Marketing Communication Manager Makati City

• Responsible for the creation and execution of strategic elements of branding and marketing in order to ensure consistency of message delivery throughout an organization or a market.
• Reports directly to the President & CEO with regard to deliverables and project status, and Key Performance Indicators
• Supervises directly outsource work to Advertising and PR agencies, Artists, Events Group, Printing and Publication outfits.
• Collaborates with Department Heads with regard to their specific requirements and special projects
• Responsible to the following aspects of marketing communications of the companies under the holdings:
o Promotion- Plans and implements activities that keeps the company, its products and services in the mind of customers and help stimulate trial and repeat purchase.
o Marketing Collaterals-Conceptualizes and produces sales aids intended to make the the sales person’s job easier and more effective.
o Corporate Identity-ensures that the guidelines are properly set and implemented through proper branding and use of trademarks.
o Events Management-Plans and/or executes special marketing events for external customers which includes participation to conventions, job fairs, focused group discussions.
o Sponsorships-come up with successful sponsorship deals in exchange for advertising and publicity for the company, its products and services. This may come in form of events, activities, celebrities or organizations.
o Customer Care-measuring and managing Customer experiences at all points of contact through feedback and reporting.
o Website Marketing- formulates techniques to get people to the company’s website and convince them to take action through updates of related articles, write ups , information pertaining to the company and its products and services and evaluates on a quarterly basis the effectiveness of the web sites and initiates the necessary updates.

EVENTS SOLUTIONS ADVERTISING SERVICES
Marketing and Communications Specialists
October 16, 2002 to November 16, 2007 Gen. Manager/ Marketing Communications & Events Manager Antipolo City

• Marketing communications and events manager for various events – client or company initiated such as but not limited to the following:
• GREENCAB PIZZA – marketing and franchising consultant – April 2006 to present
• WOMEN’S JOURNAL – events director for Nationwide Search for E-Teen Models – June to October 2007
• SM SUPERMALLS – event organizer for nationwide campaigns – 2004 & 2005
• STA. LUCIA EAST GRAND MALL – event director and creative consultant for fashion shows, grand finals, special shows for special occasions – 2003 to present
• STA. LUCIA EAST DEPARTMENT STORE – fashion show director – 2004 & 2005
• EVER GOTESCO MALLS – event organizer for mall initiated events – 2003 to present
• VISION & IMAGE Publicity Writer for clients such as SMART COMMUNICATIONS, BACOLOD CHICKEN INASAL & GARGOL
• ESTAR KIDZ MODELING & DANCE FASHION SHOW/ RECITAL – director and creative from 2006 to present
• NASCAP (National Association for Scrabble in the Philippines) – event organizer for the Nationwide Philippine Scrabble Tournament 2007

PROJECTIONALS Marketing & Communications Agency
June 10, 2002 to October 15, 2002 PR & Creative Officer, Events Specialist Antipolo City

• In-charge of the PR and Creative requirements of different brands such as Canon Cameras, Casio Keyboards & Watches, MSA Academic Advancement Institute, Slimmers World, Kids at Work and the likes.
• Implemented marketing and events programs for clients.
• Launched Metro Manila-wide Quiz Show entitled MSA Math Quiz for the Math Whiz with almost 300 participants from Metro Manila and nearby provinces.

STAR CINEMA PRODUCTIONS, INC.
ABS-CBN Broadcasting Corp.
January 16, 2002 to May 31, 2002 Film Merchandising Assistant, Technical Specialist Level Quezon City

• assisted Business Development & Film Merchandising Director in developing income generating projects through on-screen branding and sponsorships
• developed sales presentation packages, meets with line producers, directors, and clients for possible on-screen branding

April 16, 2001 to January 15, 2002 Creative Assistant for PR & Special Projects, Technical Specialist Level

• conceptualized creative and promotions campaign for the company
• content manager for corporate and movie-based websites
• assisted in the implementation of publicity and promotions plan (i.e. press releases, press relations, premiere night and other special events, mounting of special screenings & organizing nationwide essay contest)
• copywriting, editing, writing of press releases
• media relations – coordinating with weekly and Sunday magazines, and other various publications

DESIGN & ARCHITECTURE MAGAZINE
Sta. Barbara Publishing Corporation
January 1, 2000 to January 31, 2001 Managing Editor Mandaluyong City

• ensured the production of the bi-monthly magazine
• managed the editorial, production and administrative functions of the publishing firm
• wrote feature articles

WWW.TEENFAD.COM
Foundation for Adolescent Development
March 1 to August 31, 2000 Editorial Consultant Manila

• initiated the new look and content of the website
• developed template for monthly update of the website

QUICK STOMACH FOOD, INC.
June 15 to December 15, 1999 Assistant Marketing Manager Makati City

• developed the creative and marketing campaign for the fast food restaurant
• ensured the implementation of marketing plans

INSTITUTE OF MATERNAL AND CHILD HEALTH
April 1 to June 15, 1999 Marketing Specialist Quezon City

• developed marketing plan for midwife clinics in NCR & CALABARZON regions

TRIPLE-V GROUP
June 15, 1997 to February 15, 1999 Sr. Ad & PR Mandaluyong City

• conceptualized concepts, copy & press releases for the chain of restaurants
• tri-media relations

EDUCATIONAL BACKGROUND

University of the Philippines, Diliman
Completed 15 units of Workshop- 2000 MA English Studies, Major in Creative Writing

University of the Philippines, Manila
Graduated – March 1997 BA ORGANIZATIONAL COMMUNICATION
Cum Laude (March 1997)
College Scholar (June 1993 to March 1997)
Entrance Scholar (June 1993)
Cainta Catholic School
Graduated – March 1993 High School With Honors,
Consistent Outstanding Student
Cainta Elementary School
Graduated – March 1989 Elementary Valedictorian, Consistent Top Student

SKILLS AND TALENTS

• written & verbal communication (English & Filipino)
• computer literate (MS Office, Windows)
• planning, organizing and implementing skills
• written feature articles & published in various magazines such as
• Design and Architecture Magazine
• Breaktime Magazine
• Youngster Magazine
• Barangay Pinoy Magazine
• Star Studio Magazine
• Kiddie Magazine
• Image Magazine
• content/creative manager for www.teenfad.ph & www.abs-cbn.com/starcinema and published in www.lessons.ph, www.pinoycentral.com, www.yehey.com
• PR writer – written press releases for restaurants, and various products and services

SEMINARS ATTENDED

August 29 to 31, 2002 4As 25th Anniversary Advertising Summit Westin Philippine Plaza, Manila

July 6, 13 & 20, 2001 Public Relations Writing Workshop ABS-CBN Broadcasting Corp.

May 23 to 24, 2000 31st Marketing Conference Philippine Marketing Association

December 1998 Marketing and Advertising Seminar PANA

October 10, 1998 Visual Communication and SM Megatrade Hall, Mandaluyong City
Retail Merchandising Trade Show 1998

June 1998 Local Store Marketing Coca Cola Bottlers, Inc.


CHARACTER REFERENCE

Available upon request.